Nicolas Cole argues AI hype creates the opposite effect: while AI tools get all the attention, jobs that have nothing to do with AI become more valuable. Plumbers, HVAC specialists, and pool cleaners are in higher demand precisely because they're not AI.
The grass is always greener. AI is such a great example of a trend where everyone looks at it and thinks, "Oh, if I just do the AI version, all my problems go away. Life is so much easier." That's what everyone wants. I think it's important to remember that whenever new trends pop up, two opposing things are true. One is that the new trend is popular and it does take off and some things are easier. But at the same time, because the new thing becomes popular and everyone sort of fixates on it and it becomes a shiny object, it actually makes all of the things that are opposite that increase in value. Like a hilarious example is all of these very tech-forward VC firms that are now all coming out with reports being like, yeah, AI is the future. And you know what jobs are going to be very high demand in the next 10, 20 years? It's all the blue-collar jobs. It's all the non-AI jobs. Plumbers and HVAC specialists and pool cleaners and all these blue-collar jobs that are the complete opposite of AI.
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