A talk on why book titles matter. The speaker argues that good titles balance specificity with broad appeal, using 'feel good productivity' as an example of how a phrase can convey a concrete idea while drawing readers in.
And so on accident or on purpose you did that, which is literally 90% of the game because people that read the book title then go, I intuitively understand this isn't about all productivity. And I've already seen there's a book on slow productivity. So one of the keys that I found to book titles is how can you make something both specific and broad at the same time feel good productivity accomplishes that. You see Feel good productivity and you go, oh, this is a how to book. So we accomplish that, right? And then it's like, well, what does the person want to learn how to do? They want to learn learn how to do what matters to them, Right? If you don't have those two pieces, if you don't have the category differentiator multiplied by and what are you actually telling me? Yeah, there's a reason why those books don't move, you know.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
