Nicolas Cole argues you should keep following up with prospects even after they warn you'll face legal action. He frames it as friendship and suggests reaching out months later with congratulations and questions, treating their resistance as something to ignore.
Follow up until they call the cops. Literally until someone texts you or emails you and says, "If you email me again, I will be alerting the FBI." Until that happens, you should follow up. Because why? I've decided we're friends. I don't care what the other person says. What are you going to get mad at me for following up 3 months later being like, "Hey, congrats. I just saw your company launch that new product. I thought that was awesome. I'm curious, how come you haven't started your newsletter yet?" I literally don't care what the person's reaction is to that. I've decided we're friends and I'm curious what's going on with you. And so I'm going to follow up with you.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
