Gary Vaynerchuk's social media content isn't aimed at Fortune 500 CEOs, his actual clients. Instead, he floods the internet with posts that prove he can reach massive audiences, then uses that proof to sell those same companies on his agency's services. The strategy is a sales pitch: I can do this for me; I can do it for you.
What is Gary Vaynerchuk's target audience with his social content? He creates like try hard and don't give up at business. Gary Vee's business is he runs a very large advertising and marketing agency. The ICP for his business is CEOs of Fortune 500 companies. Gary Vee does not make content for Fortune 500 companies. He has built a content engine that shows and proves his ability to reach lots of people so that when he talks to CEOs of Fortune 500 companies, he goes, look, I can do it for me. Don't you think I can do it for you? It's the same pitch.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
