This is a YouTube video titled "Ghostwriting Clients Are Everywhere, Your Job Is To Just Help Them" containing a monologue or talk focused on the concept of ghostwriting. The speaker explains the demand for ghostwriters among business owners and content creators, describing the process of ghostwriting as distilling and organizing a client's ideas rather than creating new content. The content is instructional and motivational, aimed at those interested in ghostwriting as a skill or business opportunity.
Recognize that anyone with a business or anyone with a profitable product wants to share who they are on the Internet. Because if they build an audience, they are going to attract more opportunity or they're going to sell more of their product or service. So, first of all, recognizing that potential ghostwriting clients are everywhere. They exist everywhere. Anyone with a big YouTube channel probably needs a ghostwriter. Anyone with a big podcast probably needs a ghostwriter. Anyone with a company probably needs a ghostwriter. And it's becoming less and less stigmatized. The same way that you go, I want to make videos, I'm going to hire a video editor. Well, writing's the same way. You're like, I want to write tweets, LinkedIn posts, articles, newsletters, whatever. You're like, I need a writer. What it actually looks like is you just get on the phone with the person or get on Zoom or whatever, and you just go, okay, let's Forget the whole 30,000 foot strategy. This one thing, what do you want to say? It's a tweet, it's a thread, it's an article. I always tried to remind people, like, we're not going to figure out your entire life mission here. The end will reveal itself. For now, let's just focus on what is the one thing you want to write. And all you're doing is just hurting their thinking, whittling it down, getting clear on what it is that they want to say. In this one piece, and I liked to to think of ghostwriting myself as, I'm not writing, I'm deleting. You have a transcript and they're giving you all the information. And your job isn't really to sit down and recreate it. Your job is to remove all the tangents and all the fluff and all the things that don't have to do with the one thing that they're trying to say. And then you're just using their words and reorganizing it. That's the way I liked thinking of ghostwriting. It's a skill, but if you can get good at it, I mean, you can make a killing.
