Giving More To The Customer Is Making Your Product Worse!
4 Apr 2026 · 1 min
0:41
In this segment, Nicolas Cole argues that adding extra bonuses or unrelated assets to a digital product—known as offer stacking—can actually diminish the product’s perceived value rather than enhance it. He illustrates this with a hypothetical LinkedIn writing course that is bundled with a health cheat sheet, coffee picks, and dog‑training routines, showing that the overload of unrelated items confuses the buyer and reduces the offer’s appeal. Cole reduces offer stacking to a single concept: answering customer questions with assets, implying that only relevant, question‑driven additions should be included.
