This is a YouTube video titled "Have you heard this Game Changing Copywriting Technique?" containing a monologue or single-speaker explanation about effective copywriting strategies for paid newsletters, focusing on the importance of using objective outcomes to enhance word-of-mouth marketing. The content was created in July 2024.
So this is a copywriting technique. You want your paid newsletter to have an objective outcome versus a subjective outcome. Most people speak in subjective outcomes. If you say something like this paid newsletter will help you master productivity. Well, if you ask 10 different people, hey, what is your interpretation of the phrase master productivity? Each individual person has to come to their own conclusion of what that means. You are essentially killing word of mouth and they are all going to talk about your paid newsletter in a different way. The key is when you can find a way to speak in objective outcomes. Instead of saying I will help you master productivity, it would say I give you the tools, systems and automations so that you can go from project manager to VP of operations. You either got promoted to VP of operations or you didn't. You ask 10 different people, hey, what's your interpretation of that? They will all mirror that back to you. And when 10 people all mirror the same message back to you, guess what? Now word of mouth can accelerate. Because now you have everyone saying the same thing.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
