Nicolas Cole says the problem isn't having something to sell, it's how you approach it. Start by identifying a real problem your prospect has and educating them about it, not pitching your service. Once they see the problem, mentioning your solution feels natural instead of pushy.
The fact that you have a service to provide is not the problem. The problem is when you run around to people and say, "Hey, buy my service. Hey, buy my service. Hey, buy my service." That is the problem. So it's not the fact that you provide a service that's the problem. It's the fact that when you reach out to people, you don't lead with, "I have a service." You lead with, "I want to genuinely point out a problem that you have." It's like so unbelievably simple. The important thing to keep in mind with all outreach is you only need to ask yourself one question: Am I helping the other person? Because if you're helping them and if you're educating them educating them, and if you're making them more aware of a problem that they have, then they are going to see you as valuable. But if you go to someone and you just go, "Hey, I have a service to provide. Do you want to buy it?" The person goes, "No, you're annoying." So all roads lead back to all I'm doing is making the person aware that they have a problem. And then once they become aware and educated of the problem, then I can go, "Just so you know, this is what I specialize in. No pressure, but I'm happy to help you if you want." There's nothing salesy about that.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
