This is a YouTube video titled "Here's how to 'sell' to your target customer" containing a monologue or talk focused on sales techniques, specifically about presenting contrasting future outcomes to motivate customers to take action. The content is instructional and does not involve multiple speakers or a conversation with Nicolas Cole.
Where will you be a year from now if you don't take action versus where will you be a year from now if you allow us to help you? And you basically are painting two very different outcomes. And you go, one outcome is you probably end up exactly where you are today. Your life doesn't change very much. The other outcome is, here are all the great things that are going to happen on the other side, right? So you're getting them excited about the journey. Sort of like someone at a bus station. You're trying to sell them on going on this long journey. Well, the way you sell them is you're like, hey, when you get to Los Angeles, when you get to the west coast, the weather is incredible and they have all this great healthy food and the restaurants are amazing, right? You're selling them on going on the journey. And you're sort of amplifying that decision by also presenting the counterpoint. Counterpoint is, hey, and if you don't go on this journey, probably going to be stuck on the east coast during Christmas, and it's going to be really snowy and slushy and cold. You could be on the west coast sitting by a pool, right? So that's. That's really the way to think about this, is you're painting these two different scenarios.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
