Nicolas Cole says ghostwriters should start by approaching people they already know: family, former roommates, neighbors with small businesses. He walks through a script for spotting their content gaps and offering help, acknowledging the discomfort but framing it as essential door-knocking for any small business.
You already know your first client. You already know your first 5 clients. They are in your life right now. You just take them for granted. Before you even worry about going out into the world and pitching people and being like, oh, let me go contact and pitch and try and get clients of people that I've never talked to before ever in my life. Why would you do that? You can, but why not start from a way easier place, which is just look around your life. It's the uncle that you see once a year at Thanksgiving who's always complaining about how his small business isn't growing or how he doesn't know how to use social media. That's a client. It's your random college roommate who now works for a company that you feel like you could help. Hit them up. It's your neighbor who you see runs a local business and maybe you've had a conversation or two with and one day you should go strike up a conversation with them and say, "Hey, I checked you out online. You could use some help with this thing." You already know your first 5 clients. I know that probably feels a little uncomfortable. You're like, "Oh my gosh, I couldn't imagine going and talking to someone." That is the game. Welcome to being a small business owner. This is how it works. This is how every business on planet Earth works. You are going to have to knock on some doors and pound the pavement.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
