Nicolas Cole explains how AI will let individual creators do what Gary Vaynerchuk's team does: take one long piece of content and turn it into hundreds of short clips. One person could soon produce at the scale that used to require a full staff.
Gary Vee, he was like a few years into building his agency and he shared how his content strategy was anchored around creating these pillar pieces. And then from those pillar pieces, his team would create hundreds of pieces of content. Gary Vee's whole point was basically if you take the time to create something once, and especially if that thing is long form, you can pull out hundreds of little short form versions. In the age of AI, what you're going to see is you're going to see that exact same model but executed by individuals. You're gonna have one person, one person can have the same leverage that GaryVee has had for the past 10 years employing a team of 10 or 20 people chopping up and slicing and dicing his content.
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