This is a YouTube video titled “How do I find ghostwriting clients” created in January 2025. The content is a single-speaker instructional guide explaining a step-by-step strategy for finding and reaching out to potential ghostwriting clients on social platforms like X and LinkedIn, including researching prospects, identifying their problems, and offering free consulting outreach to attract clients. There is no indication of multiple speakers or a conversation involving Nicolas Cole.
Want to find your first ghostwriting client? Do this. Step one open up X or LinkedIn. So this strategy works for any social platform. But in our premium ghostwriting academy, these are the two platforms we encourage people to start with. Type in your target industry or client archetype into the search bar. So for example fitness coaches. Then sort by people and boom, you just created a list of hundreds, if not thousands, if not tens of thousands of potential clients to reach out to. Step 2 Do your homework. So pick 10 names on this list and scroll through their social profiles. Go to their website. If they have a newsletter or some sort of opt in, type in your email. Right? Just poke around and look for problems. Where are they leaving money on the table? Where are they messing up? Then step three Assemble a couple helpful takeaways into a Google or Notion doc. Pretend they've already hired you, right? What would you tell them to fix? What would be your strategy for them? Then record a loom video of yourself literally telling them the answer. Point out the problem, tell them why it's a problem, maybe do some napkin math if you can on how much money it might be costing them and then tell them high level how to fix it. And at the end of the loom say just wanted to pass this along to you because I thought it would be helpful. And by the way, if you're looking for someone to help you fix it, this is what I do. This free consulting outreach strategy, which is the opposite of being salesy, is exactly what we train writers on how to do in our premium ghost trading academy.