Nicolas Cole says most digital product ideas fail because they focus on information instead of actionable steps. Test your idea by reverse-engineering it into three to seven concrete actions that move someone from where they are to where they want to be.
A great way to stress test the quality of your idea is to ask yourself, okay, this is the thing I want to help someone with. What are the moments of action that this person needs to take in order to get there? One of the biggest learnings that we've had in building digital products is that everyone thinks digital products are about learning. They think they're about information. They're like, here are all the things that I can explain to you. That is not what the reader cares about. The reader is buying, I am here, I want to get there, and I don't know what to do. It's not, I don't know what to know. It's I don't know what to do, which means a really great way of stress testing the quality of your idea is going, can I reverse engineer this into 3 to 7 very clear action steps?
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
