Nicolas Cole says you don't need case studies or testimonials to land your first client. Everyone starts from zero. The only way to get proof you can do the work is to actually start doing it.
A lot of writers have this faulty belief thinking they need to have gone and achieved something before they can begin. They think that they need all these case studies before they can start. They think they need 1,000 testimonials before they can land their first client. And it's like, how do you think you get all of those things? You start working with clients. Those are not the required inputs. Those are the outputs that happen over time. And this has been true for everyone. Everyone starts at zero.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
