Nicolas Cole explains how online businesses scaling to $5-100 million annually hire dedicated teams of setters who spend eight hours daily managing DMs on Instagram, Facebook, or X. Companies at $10-100 million often employ around 50 setters. Scaling only works once the initial DM funnel is executed flawlessly.
Most companies doing north of $5 or $10 million a year, if they have really advanced DM funnels, do you know how they scale DM funnels? It's not the business owner doing it. It's that they hire a team of setters and setters sit inside the business owner's Instagram or Facebook or X account. And all they do is field DMs 8 hours a day. And there are companies doing $10, $20, $30, $50, $100 million a year with 50 setters. Everything is scalable. It's just you can't scale it unless you know how to do the first version of it really well.
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