Nicolas Cole describes ghostwriting clients who insist on reviewing every draft as quality-control gatekeepers, even when they can't point to specific problems. He shows how this control-freak behavior masks deeper insecurity, then explains how to manage it.
Oftentimes clients would feel like they had to be this quality control or make these edits to content just for the sake of it. It was a responsibility that they created for themselves. It wasn't that they actually had a completely different idea than I did of what the piece should be. And again, going back to something I talk about a lot, often when clients say, "I have to look at this because there's a bunch of edits," or, "Ah, I need to look at these things because there's usually a bunch of mistakes," clients will say these things, but if you get on a call with them and you ask them to clarify what that means, they will very suddenly realize that they don't know. They'll say, "Oh, I have to review all these pieces because I see all these mistakes." And then you pull up the piece and you go, "Great, could you please point to something that you would have edited? I want to understand your decision." And all of a sudden they won't be able to defend it.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
