Nicolas Cole says he can launch six-figure businesses fast because he spent a decade building his personal brand and audience. He credits cold outreach as the fastest growth lever, but spending 10-15% of your time on content compounds over years and makes future growth easier.
I can essentially spin up a business and get it to $50 grand or $100 grand a month almost instantly. But that's because I have invested a decade building my personal brand and building my audience and building my skills. And that has been an investment. That would not be true if this whole time I only did cold outreach and I didn't create any content. Cold outreach will always be your fastest lever. You should build your business on cold outreach, but you should allocate a little bit of your time, 10% of your time, 15% of your time to building your own library of content over a longer time Building your personal brand, building an audience, because as that builds, as you compound there, it will make everything easier.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
