Mark Manson's bestselling book The Subtle Art of Not Giving a Fck started as a blog post he expanded. The video breaks down lean writing: how successful books often grow from small pieces, not perfect plans.
Most people don't know the same thing about Mark Manson, right? Mark Manson didn't sit down and go, I'm going to write this insanely amazing best selling book, sell Art of Not Giving a Fuck, right? But what happened is the publisher goes to him and goes, well, you have a big blog, you have a big audience, you should write a book. He goes, great, what should it be about? They go, we don't know, what's your biggest, most viral blog post? He goes, well, it's a blog post called the Subtle Art of Not Giving a Fuck. And what did he do? He just expanded the blog post into a book. There's so many examples of lean writing out in the world and it's just from the outside side, as consumers, we think it's this beautifully orchestrated, everything's perfect from the beginning. It's not. Yeah.