Nicolas Cole says newsletter length doesn't matter. What matters is whether you deliver on what you promised readers. He suggests 800 words as a practical minimum to give real value, but says there's no maximum: some work at 1,000 words, others at 10,000.
What is the ideal word count of a newsletter? The honest answer is word count is a horrible measure of value. It is not about the number of words. It is about how well you deliver on the thing you're promising to the reader. With the tiny caveat of it should probably not be less than 800 words, 'cause it's hard to deliver something of real value in like 500 words. But like, there is no ceiling. You could have a 1,000-word newsletter. You could write 5,000 words. Dickie probably wrote like 10,000 words. The only thing that matters is how well you deliver on the promise for the reader.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
