This is a YouTube video titled "How much do you hate cold outreach, that dictates which business you'll have" containing a monologue or talk by a single speaker discussing the importance of mastering cold outreach for business growth and the different approaches to scaling a business. The content is motivational and instructional, focusing on outreach skills and business strategy.
How much do you hate outreach? Because if you build the skill of outreach, I've told this story a million times. We built our entire agency only on cold outreach. There was no fancy content marketing. I didn't know how to do any of this shit back then. The only thing we did was email people we had never talked to before. And we grew a lot. And so if you are excited to build that skill, that is the business you end up building. But if you hate outreach, the way you grow your business is you sell more stuff to the people already giving you money. So it depends, like, do you want to hire people or do you want to do the work? You want to hire people? Then you better fall in love with outreach and fall in love with creating checklists for other people. That's the business. And that's okay.
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