Pricing advice for social media ghostwriters. The speaker breaks down how to charge based on post frequency and specialization, with strategies for targeting clients who can actually pay for quality work instead of competing on price.
I'm sure you're probably wondering Cole, how much can I charge as a social media ghostwriter? Well, whenever I'm mentoring ghostwriters, this is the quick offer stack and pricing I encourage them to aim for first. I encourage you to specialize either on just x or just LinkedIn. You can offer both, but I would encourage you to specialize if you Choose X. Target 2 Short Form Text posts per day Monday through Friday and two long form threads per week for each client. If you specialize on LinkedIn, you should target one short form text post per day Monday through Friday and 1 to 2 long form text posts or image carousels per week. And for this, without any other fancy bells or whistles, you can easily charge $3,000 per month, which means you don't need to target every industry or every niche. You don't need 1,000 clients, you need like three clients and then poof, you're making 10 to 15 grand a month.