Lower prices can make clients suspicious. A Ferrari sold cheap signals something is wrong, not that you got a deal. Pricing shapes what people think about quality before they ever use your product.
If I said I had a Ferrari for sale, and everyone knows a Ferrari costs 300k, 400k, 500k, depending on what the model is, but it's $500. You don't think, wow, what a steal. Your first thought is, what's wrong with the Ferrari? There's only one reason I would be willing to sell you a Ferrari for $500. Probably because it's busted. And so a huge part of pricing is actually understanding how the price affects the customer or client's perception of what you do. I find that people default to if I make this less expensive, more people it. That's almost never the case. Whenever you try and make something less expensive, you actually end up signaling the opposite. Fewer people buy, and people assume that you aren't the best. There's a reason that you're trying to sell a quote UNQUOTE Ferrari for $500. There's probably something wrong with it. So as a general rule, you want to think hard about why you're pricing the thing that you're trying to sell the way that you are, and what that price is unconsciously communicating to the customer or client.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
