This is a YouTube video titled "How Ryan Holiday created a category of 1." It features a speaker discussing Ryan Holiday's focused content strategy on stoicism, highlighting how his consistent messaging over a decade has led to his success as a bestselling author. The content is a monologue or talk rather than a multi-speaker conversation.
But one of my favorite examples is Ryan Holiday. Like Ryan Holiday is the epitome of category of 1. He doesn't talk about anything other than stoicism. And every day I write medium articles about stoicism. I write Twitter threads about stoicism, I make YouTube videos about stoicism. And how many times has he said Marcus Aurelius's, you know, 10 takeaways of stoicism or whatever, Right? Like all of his success can be boiled down to the fact that he got hyper specific. He repeated the same 10 big ideas that were resonating with people over and over and over again. And he just kept doing it for a decade. And now every time he comes out with a stoicism book, right. He becomes a best seller.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
