Nicolas Cole breaks down indie publishing on Amazon to four steps: write, publish, talk about it, market it, repeat. Most creators overthink the business, but the formula stays simple even after a decade of building multiple ventures.
I went to a fiction writing mastermind in Charlotte. One of the days we were talking about, like, the business of writing fiction as an indie author on Amazon. You want to know what they told me? It's actually a pretty simple business. You write books, you publish the book, you talk about the book, you market it. And then what do you do again? You write another book, you publish the book, and then you market it. And then what do you do again? You write a book and then you publish it and then you market it. We love to overcomplicate business, but it's really not that complicated. And I'm 10 years into building businesses and I've built a handful of them, and even I need to be reminded of that.