Building an audience that actually buys requires matching your writing to people who want what you sell. Speed matters: digital feedback loops let you test and adjust in days instead of months, so you know fast if your message lands.
Well, if you build an audience around one thing and then you go and launch a product or service or business that is unrelated to that, those people aren't going to convert, right? So if you're just out here making memes, getting half a million followers, then you're like, and here I'm starting a ghostwriting company. Like, there's going to be a mismatch. And so the whole key is you want to take a. This is like the biggest thing that we share with people in ship 30, which is you want to take a data driven approach. The whole idea behind digital writing is, is that you've accelerated your feedback loop. So legacy world of writing. Hemingway sits down, he spends four years writing a novel, sells it to a publisher. He has to wait another 18 months for it to get published. Then he has to wait another 12 months for the magazine reviews to come out, and then he has to go to a pub down the street, and then he overhears some person being like, hemingway's novel was terrible, right? That's the feedback loop.