Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

How To Build Your Ghostwriting Portfolio While Creating Content #shorts

27 Jun 2026 · 1 min

Watch on YouTube

0:46

In this YouTube short, Nicolas Cole explains a practical method for building a ghostwriting portfolio by first creating a steady stream of niche‑focused content—using crypto as an example—and publishing a newsletter that serves as a tangible showcase. He emphasizes that the key to turning that audience into paying ghostwriting clients is relentless, clear calls‑to‑action (DMs, comments, booking calls, even humorous suggestions like sending a carrier pigeon) placed in every piece of content and outreach. By repeatedly reminding the audience that he offers ghostwriting services, creators can convert their engaged followers into clients without having to produce a lot of direct ghostwriting‑specific content.

Chapters

When you're creating content, doesn't matter if it's social content, doesn't matter if it's a newsletter. Let's pretend that I'm obsessed with crypto. All my social content's about crypto, my newsletter's about crypto. I actually don't create very much content about ghostwriting. Some, but not a lot. Where people get confused is they think, okay, so I'm talking about all these topics in crypto, but how does that lead to ghostwriting clients? You build a newsletter that you can point to as an example, and over and over again in your outreach, in your CTA, wherever, you say, and by the way, if you want my help doing this, to let me know. Send me a DM, comment on this post, and I'll reach out to you. Book a call with me here. Could even be like, send me a carrier pigeon. I don't care. The only thing you have to do is just remind people over and over and over again, hey, and by the way, I also provide this as a service where I do this for other people. If you want my help, let me know.