This is a YouTube video titled "How To Charge A Premium" containing a monologue or talk from May 16, 2024, discussing strategies for freelance writers and ghostwriters to confidently charge premium rates by first doing a project for free to build experience and client satisfaction.
So a fear I notice a lot of freelance writers and even ghostwriters have that I talk about in my book, the Art and Business of Ghostwriting is they're afraid of charging a premium because they're afraid of being able to deliver. So they don't want to charge more and take a certain amount of money, but then not be able to give the client something that warrants that amount of money. And the easiest solution, and it always seems like the longer road, but I promise it's the shortcut. Just do that project one time for free first. Okay? So instead of just jumping to charging an amount of money that you're not comfortable with, do the project for free. Learn what goes into it. Understand how you can create something for the client that they absolutely love. Now you have an opportunity to practice with no friction. And then once you get a rep in for free, now you know everything that this project entails, and you can now go sell that to another client for a premium.