How to create a compelling offer

Figuring out a compelling offer often has very little to do with what you care about. I'm not saying that you should go build an offer or build a product or build a service around something that you have zero interest in. What I'm saying is that when you start from a place of here's what I'm interested in, you immediately miss the point of offer creation. The real art of offer creation is you taking the backseat, and instead you starting from a place of what do other people need? And the mistake that I see people make here is they think that the way that you come up with that answer is you sit in a room and you stare off into the distance and. And you go, let me think about what people need. And that is not how you figure it out. It will never fall into your brain. The way that you figure out what other people need is by going and talking to other people. You have to start from what the other person values, not from what you're interested in learning about. In an ideal world, there is an overlap, but oftentimes that overlap reveals itself as you help other people.