Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

How To Educate Clients Who Care About Their "Voice" #ghostwriter

24 May 2026 · 0 min

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0:21

In this brief segment, Nicolas Cole explains that most writers share a common voice he labels "Writing with Confidence and Clarity." When a client claims a piece doesn’t sound like their voice, Cole advises ghostwriters to ask the client to point out the specific part that feels off. This prompt often reveals that the client’s concern is a simple, easily‑fixable issue—such as a dislike of contractions. Cole demonstrates how to address this by swapping contracted forms (e.g., "didn't") for their expanded equivalents (e.g., "did not"), showing that many voice objections can be resolved with straightforward edits.

Almost everyone uses the same voice. The voice is called Writing with Confidence and Clarity. And if someone says, "That's not my voice," all you have to do is ask them and say, "Could you please point to what part of it is not your voice?" And they're either going to realize they don't know, or they're going to pinpoint something very simple and very basic that's very easy to fix. "I don't want to use contractions." Okay, great. We'll just say "did not" instead of "didn't." That's a very easy problem to solve.