How to find your next business idea

So you have to understand which metric and which lever is tied to the actual business that you're in.

Yeah. And I guess when you're. What do you do when you're starting out where you don't yet have that business?

You just test data points. Right. Because what I always like paying attention to is so views and likes is kind of which way is the wind blowing? Is there interest in this direction or this direction? But comments are where you really start seeing what people need help with. So one of the big things I like pointing out to people is if one person comments on your video with a question, the average person or the average creator just goes, oh, someone commented. And then they like walk away and do whatever. But that one question is your first. Potential customer. DM them, talk to them, ask them what do you need help with? And if you just start interacting with those people, they're literally going to tell you the business to build. Because they're literally saying, if you just solve this problem, I will give you money.

I'm just throwing random questions at you here because this is great.