How To Get A Consistent Voice Writing With AI

Nicolas Cole explains that your voice changes by format, so create separate AI chats for newsletters, YouTube scripts, and marketing copy. Set up a Notion hub with your target customer, tone guidelines, and reference material, then link each chat to it once so the AI pulls the context at the start.
Chapters
Oftentimes people think with writing, they think of voice as a universal thing. And there are some univers— like you see people create like, uh, voice.md files, like sort of universal rules. But the, the reality though is that the voice changes in the context of each thing that you write about. So the way that something is written or the way that it comes off is going to be different between a newsletter and short-form content and a YouTube script, and et cetera. So one, one thing that you might be running into is in trying to do it all in the same thread, sometimes what happens is AI is like, whoa, wait, I'm trying to remember multiple different sets of rules at the same time. So I actually think it's more helpful to isolate. Like I, I would only use, uh, if you think of a thread or like a new chat or a project, I would make each individual one specific to the thing that you were creating. So I would have only one thread for newsletters and then only one thread for short-form content, then only one thread for marketing materials. And then, because that, that you're more likely to get a consistent result because you're staying in the same lane. Does that make sense?
Do you use the same ask or chat for multiple newsletters or posts, or would you start a new chat each time and use the prompt each time and stuff like that?
Um, it sort of depends. I mean, I think you can— it depends on how dialed in the prompt and the skill is, but I think you can stay within the same thread if it's all newsletters, for example, or all short-form social content. But where, where things start to deviate is— I'll use like an extreme example. Let's, let's say that you You know, one month you're really inspired and you write a bunch of newsletters in a row in the same thread that are all really strong opinions. They're like opinion-based newsletters. And then all of a sudden you decide one day, I want to write my next newsletter. I want it to be really like fact and data based, which is very different than like opinions. Yeah, right. Even though those are both newsletters, you have to recognize that like the, the writing and the style of those two newsletters is actually quite different. And so even though you could do them in the same thread, chances are you're gonna get a less consistent output because you're, you're sort of changing a bunch of the rules of how this thing gets created.
Got it.
You know what I mean?
Yeah, yeah, I see what you mean.
Yeah, AI, I find— and I'm sure like these technologies are changing so quickly, so this might be something that changes this year, I don't know— but I find that the way that you get the most out of AI is by really isolating tasks and rules specific to that task. You get a much higher quality output when you're like, all we're gonna do here is write this specific type of thing, and these are the rules for writing this specific type of thing. And then if you want to change and write something different, it's like open a new chat, give it new context, like create it as a separate thing.
Got it. Got it. So would you recommend then like linking projects? Like, so working from a project and having those documents uploaded each time? Like, I would imagine that, like, because I used to work from just a project, Plot Projects, and it works pretty well, but that doesn't translate over really well to like Cowork. Because it forgets all the context. And so, you have to remind it every time, hey, this is the context, this is the context, this is the context.
Yeah. So, this is where— were you in the last Claude Cowork bootcamp with Mitch?
Yeah.
Okay. Did you— were you at the bonus session that I did about how to use Cowork and Notion?
Yeah.
Okay. So, that's the way that you get around that. I would set up a Notion hub. For your business. And I would, in that Notion hub, I would have, you know, like the whole subpage or write-up of your target customer. And, uh, you want your content to be more educational than opinion-based, or like what, whatever all of your context is. And then every time you write something in Cowork, you can have a new chat with, you know, new subcontext. Like we're writing newsletters, like this is what we're doing here, but you can link that chat to that Notion hub. And go, but I want you to keep these things in mind. So then what happens is Cowork is like, all right, let me go read the Notion again real quick and then we'll write here. The Notion hub acts as like a Claude project.
Got it, got it. Okay, so I understand. So basically you, within Cowork, you need to point it to the reference documents each time in order to have that context available for writing purposes.
Yeah, and you're really only pointing to it once when you start a new chat, you know, you're like, hey, let's write newsletters. Okay, it gets linked to the Notion hub, it reads it all, and then you can go on and write newsletters in, in your chat.
Got it. Okay, yeah, I think I'm clear.
Awesome. Yeah, great, great question. Appreciate you asking it.
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