A talk on converting free newsletter readers into paying subscribers. The speaker explains the value exchange that works: readers pay when they get something they can't find elsewhere, and when the newsletter solves a specific problem better than alternatives.
Just because your newsletter is paid doesn't mean people will pay you for it. The stress test is if you can't get people to read your free stuff, chances are they aren't going to pay for the paid stuff. Okay, so you have to understand that the moment you say, I'm starting a paid newsletter, you've moved beyond the relationship where you go, you're going to read my writing. It's beyond that now. You are in a very clear value exchange. And the problem gets compounded when the paid newsletter business model is a subscription. Whether someone buys monthly or yearly. When a customer has to make that purchase decision over and over again, what that means for your writing is you go, I basically have to resell the value of my newsletter every time I write something. So if you're sitting there and you go, well, that sounds really hard. How do I do that? From what I have learned, there's two types of newsletters that I think have the highest likelihood of being successful as paid newsletters. The first type of newsletter that has the potential to go paid.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
