Nicolas Cole argues creators shouldn't ignore algorithms or chase them blindly. Keep your core topics and expertise, but experiment with different formats and packaging to match what platforms reward. The substance stays the same, the presentation changes.
How do you stay true to your industry and stay true to your niche while also taking advantage of new content formats and like playing the game? If the algorithm is clearly telling you these are the rules of the new game and you choose not to do any of them, then you shouldn't be surprised that the algorithm is rewarding other people other than you. But you also don't want to completely over-rotate where all you're doing is trying to write things that appeal to everyone and you abandon your niche. How do you find the sweet spot? How do you stay true to the niche that you're writing about, especially when that niche is connected to a business, I think the answer is keep writing about the topics that you are, but change the format, change the packaging. Keep writing about the industry that you're writing about, but adapt it to new formats.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
