Nicolas Cole walks through a thought exercise: imagine your business growing 10x overnight. What breaks first? Your time, your team, your systems. That breaking point is your bottleneck. Identify it, list it, fix it.
Quick little exercise that I like doing is I like taking my current situation and multiplying it by 10 and asking what would need to change if overnight you went from 4 clients to 40 clients? What would happen? Immediately your brain is probably like, everything about my model would break. You would have no life. It would be unsustainable. You wouldn't do it. There's no way you can make all those clients happy. And so the reason I like multiplying by 10 is because it very quickly reveals what are all the things that break. And so whether or not you wanted to 10x your business is like besides the point. The point of the thought exercise is to reveal and validate to you, okay, so what are the things that broke? And that's where you start to build your list of those are the things to improve.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
