Nicolas Cole breaks down a pricing model for YouTube scriptwriting: charge $1,000 per script, or $4,000 monthly for four. Bundle in analytics reviews, script iterations, A/B test subject lines, and thumbnail copy to justify the rate as a complete growth package.
You're talking about writing long-form YouTube video scripts, 10 to 20-minute videos. I would say at a minimum, if you're doing 4 of those a month, so 1 a week, that should minimum be $4,000, $1,000 a script. Now the way that you frame that is you're like, these video scripts, as you know, take a long time. I'm happy to do 4 video scripts per month for $4,000. And in addition to that, this is where offer stacking becomes a bit of a skill, is you don't just say I write 4 scripts and it's $4,000. You say I write 4 scripts, it's $4,000. And in addition to that, here are all the other Here are all the other things that I'm doing to support the success. Once a month or once every other week, I'm going to look at the YouTube analytics. We're going to look at what's performing well. The next 2 weeks, we're going to iterate on proven videos. We're going to turn those into scripts. So I'm always going to be iterating with you. I'll also suggest 2 different subject lines so that you can A/B test them for each individual video. If you want to, like, I'll also work with your thumbnail editor and I will write the copy on the thumbnails. The more things that you list, A, they were things you were going to do already. You're just making the other person more aware of it. And B, the more things you list, the more it makes $4,000 seem cheaper and cheaper and cheaper and cheaper and cheaper.
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