This is a YouTube video titled "How To Make More Money From Your Book" containing a monologue or talk discussing pricing strategies for nonfiction books to maximize profit, based on a study referenced from the speaker's book "Snow Leopard." The content is focused on book marketing and sales insights.
If you want to make money from your book, you have to price it high. So most writers think that the way to move copies is to price it low. The lower the price, the more people who buy it. But we did a whole study in my book Snow Leopard about what makes a best selling nonfiction book. Our takeaway was basically that books priced in the $9 to $19 range are the ones that make the least amount of profit, whereas the books in the 19 to $35 range were the ones that make the most amount of profit. So it's actually contrary to what everyone thinks. If you want to make the most money from your book, you have to.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
