This is a YouTube video titled "How to make $$$ with newsletters" containing a monologue or talk discussing two effective types of paid newsletters: timely newsletters that save readers time by curating information, and expert insight newsletters that provide deep, insider knowledge. The content is focused on strategies for monetizing newsletters and was created in August 2023.
So to me, there's really only two types of paid newsletters that work. You either have timely newsletters where the benefit is, you're saving me time. You, as the newsletter creator, go out there, you're going to dig through all the information, you're going to do the research, you're going to round up all the statistics and the facts. You know, I'm paying you to go do all of that time, and you're going to compress it down for me. And because you're saving me so much time, I'm going to pay you for that. That's one side of the barbell, and then the other side of the barbell is the complete opposite. You go, I want access to, quote, unquote, insider information. I want expert insights. So this person is a domain expert. They're going really deep. It's almost like you're paying to get the I want coffee with you at scale. So someone's like, I'm an expert in this thing. You pay me 10 bucks a month, 20 bucks a month, whatever it is. And you're getting access to my frameworks, my insights, and I'm going to take you down the rabbit hole. And that's the barbell. You're either in super timely or super timeless and shallow or deep.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
