Nicolas Cole shows how to mention your products in free content without it feeling like a sales pitch. Identify the audience's problem, offer a solution, then weave in what you sell. He uses his Ghostwriting Academy framework as an example of this structure in action.
If you're writing free content, this is the whole game, is you are constantly mentioning the things that you do or the things that you have for sale as an example. You are not saying, "Hey, thanks for opening my newsletter. For the next 1,000 words, I'm gonna tell you why I'm so great." That's not what you're doing. What you're doing is saying, "Hey, you have this problem, you have this thing that you're interested in, I will help you solve it." And for example, a really great framework that I love walking people through, it's actually the same framework that we walk through inside of our premium ghostwriting academy, is that's what you're doing.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
