Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

How to never run out of content ideas

4 Apr 2023

Watch on YouTube

This is a YouTube video titled "How to never run out of content ideas" containing a monologue or talk recorded on April 4, 2023. The speaker discusses a writing framework called the "two year test," encouraging writers to share knowledge gained over the past two years as a way to generate content ideas. The content focuses on practical advice for overcoming writer's block and creating relatable writing by explaining recent personal growth or skills.

If you really don't think you have anything to write about, then you should never have any conversation with anyone for the rest of your life because you have nothing to share. And once you point that out, the person's like, oh, well, that sounds ridiculous. Every single person has something to share. And the framework that we give in ship 30 is called the two year test. The easiest place to start is to write for the version of yourself two years ago. What are all the things that you know now that you didn't know two years ago? Because though you two years ago looks at you today like an expert, don't overcomplicate it. Did you move in the past two years? Great, explain how to move. Did you acquire a new skill? Great. Explain how you acquired that new skill. It's like the fifth grader explaining to the fourth grader what fifth grade's like. And the fourth grader's like, tell me all about fifth grade. You take that information for granted.