Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

How To Never Run Out Of Content Ideas To Post

28 Mar 2026 · 0 min

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0:25

In this brief segment, Nicolas Cole emphasizes that generating new content ideas doesn’t require a massive overhaul of one’s overall positioning or long‑term strategy. Instead, he advocates a low‑effort, iterative approach: when you notice a piece of content or format that looks easy to replicate, simply try it yourself the next day. The core message is that content creation can be driven by small, immediate experiments rather than extensive strategic planning.

Making iterations doesn't mean that you have to sit down and rethink your entire content strategy and positioning strategy for the next 50 years of your life. It can be something as simple as, "I saw someone else post this thing that seems like a really easy content type that I could do tomorrow. I'm gonna try that." You don't need to rethink your entire positioning strategy. You don't have to do any of that. All you have to do is go, "I saw someone else post this thing. I am gonna do that too." That's all it has to be.