Nicolas Cole says the easiest way to reach your target audience is to name them explicitly in your content. State your ideal customer profile directly, like "founders earning $2-10 million in revenue" or "local firemen in Massachusetts," and repeat it throughout. Algorithms use these signals to match your post with the right people.
How do you ensure that your content is reaching a certain type of person? What is the simplest thing that you can do to reach a specific type of person? You call out the person. If algorithms are built to find the right reader for the right piece of content and you go, I really want to target founders that are doing between $2 million and $10 million a year in revenue, the easiest thing you can do is say, are you a founder currently stuck between $2 million and $10 million per year in revenue? Literally saying it directly. If you want to target local firemen in Massachusetts, then you literally say that in the post. There's a reason why so many of the things that we create, we say, are you a freelance writer? Are you a copywriter? Are you a content writer? Are you a former journalist? Because it's the simplest thing you can do. You should be saying the target ICP over and over and over again.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
