Nicolas Cole explains how to sell ghostwriting by shifting clients away from demanding follower guarantees. Instead, focus on building a content library that compounds over time. A client with no existing content has no leverage, but consistent creation increases reach and long-term value.
So when you're on a call with someone and they're like, yeah, but if you can't promise me 1,000 followers a week, what's the value of the service? You have to sort of pull back and reeducate them and go, let's think about this for a second. Right now you are creating zero content, which means you have zero leverage. When I work with you, we build your library, which means we are building a compounding asset over time. That asset is tremendously valuable to you. Wouldn't you agree? And the person goes, yeah, actually, yeah, that makes a lot of sense. It's actually not that difficult of a thing. It's just we overcomplicate it and we're so used to you measure marketing with numbers. And the reality is every person on the internet that has organic, that every other person looks at and goes, "I want what they have," that person isn't creating content based on a dashboard. That person is just creating things because they understand on some level, the more I create, the more leverage I have, the more my library grows, the more value I create.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
