Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

How To Sign Clients By Pitching Them In Public

31 Mar 2026 · 1 min

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1:15

In this segment, Nicolas Cole introduces the "pitch in public" strategy, which replaces one‑to‑one direct messages with publicly shared content that mirrors a personalized pitch. He explains that by publishing an article, X thread, or LinkedIn carousel that outlines the specific upgrades he would make for a prospect (e.g., "if I were your CMO for a day"), the creator simultaneously showcases expertise and offers a pitch. The approach is scalable because the same content reaches many potential clients, and even if the targeted prospect doesn’t respond, the public demonstration of knowledge attracts other similar businesses. Thus, outreach becomes a content strategy that generates leads indirectly while building authority.

Chapters

I love this strategy. I don't think enough people do it. It's called pitch in public, which is instead of pitching someone in private, which would be DMing them, like it's only between you and that person, which means it's not very quote unquote scalable. Pitching in public means the same thing that you would say to that person. Why don't you just do that in the form of content? So I write an article or I write a thread on X or I make a LinkedIn carousel and I say, if I was CMO for a day or if you hired me as a ghostwriter after going through your funnel, these are the things that I would encourage you to do. These are the upgrades I would make. So your content is actually a pitch. It's demonstrating how you can help them, but it's also content for you. Now, why is that so great? Well, one, it's another way of getting in front of the prospect. It's another way of getting their attention. But more importantly, number two, even if you don't get their attention, or even if you do but they don't respond, or you get their attention but they don't become a client, what you're really doing is you're demonstrating your expertise in public, which will attract other similar types of people. So you might not land the person that you're writing about as a client, but you might attract someone else else who has a similar business who reads that piece that you put together and goes, wow, that was really helpful, and actually I have all those same problems, and then they reach out to you. It's actually turning your outreach efforts into a content strategy.