Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

How To Turn One Piece Of Content Into Ten #Repurposing #Creator

16 Jun 2026 · 1 min

Watch on YouTube

1:11

In this segment, Nicolas Cole explains an advanced content‑repurposing strategy that treats each piece of content as a hub linking to all other assets the creator has produced. He illustrates how a Substack newsletter can be populated with material originally created elsewhere (e.g., ghostwriting articles) and then enriched by embedding a YouTube video, linking to an educational email course to capture intent, and inserting calls‑to‑action for his SaaS product Ghostbase and his book The Art and Business of Ghostwriting. The goal is to maximize the value of each publication, drive traffic across platforms, and funnel readers toward higher‑value offerings, creating a self‑reinforcing ecosystem of content.

Chapters

When you're thinking of creating content, the advanced levels starts becoming in each thing that I create, how do I point to as many other things that I've created as well? So what I mean by that is this newsletter on Substack, none of this content is original. All of this content has been created elsewhere. All we're doing is we created content somewhere else related to ghostwriting and we are republishing it here on Substack. If you go into one, we are pointing to our educational email course so that we can capture intent. We can drive people from Substack to an opt-in and I'm also embedding a YouTube video. The YouTube video adds value to the content. It makes the content more robust. It makes this newsletter filled with more value, but it also drives people from Substack to my YouTube channel. And then if we keep taking this like further and further, it's like, okay, and how inside of each one of these newsletters could we say, oh, and by the way, the prompt that I use is inside of Ghostbase. So we point people to our SaaS platform. And then also inside of each newsletter we go, oh, and by the way, this same framework is the same framework I talk about in my book, The Art and Business of Ghostwriting. You want to try to point to as many other things that you've built as you can.