Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

How To Use Books As A Powerful Paid Ads Funnel #business

29 May 2026 · 0 min

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0:22

In this brief segment, Nicolas Cole outlines a high‑conversion paid‑ads funnel that leverages a physical book as an anchor of value. He suggests advertising a $20 hardcover, then offering the ebook version for free in exchange for the viewer’s email address. By positioning the free ebook as a “gift” tied to a tangible, paid product, the strategy taps into anchoring bias, making the perceived value of the free offer higher and potentially driving unusually strong email opt‑in rates.

One of the best types of funnels that you can run with paid ads is to publish a book and then in the ad say, "This book costs $20, but if you click below, I will give you the ebook for free if you just type in your email." And so now all of a sudden you've anchored to it being like a physical thing that actually costs money that they get for free. I think the opt-in rate on that could be really interesting.