This is a YouTube video titled "How We Built a Top 5 Paid Substack Newsletter" containing a monologue or presentation from November 5, 2024, describing the strategy of building a successful paid newsletter on Substack, including repurposing content into audiobooks and print to increase revenue. The speaker discusses their publishing model and its impact on the design education category.
And in a year we built that to a top five paid newsletter on Substack. We created a really interesting publishing model that I'm still obsessed with, where basically you treat the paid newsletter as the engine. Then we would take it, upload it as a mini book on Amazon, which double monetized the content. So in a year, I mean, we built this publishing company to multiple six figures in revenue and completely dominated the category design education world. And. And whenever I explain that, people are like, wouldn't readers hate that? No. We got thank you notes from readers going, I love the substack. Now I can listen to it on Audible. And now I have the print copy on my desk. If the top writers on Substack all did that, they would all double what they're making.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
