Nicolas Cole landed 300 ghostwriting clients without showing a single testimonial. He uses NDAs as proof of experience instead, arguing that waiting for social proof before you start selling is a trap.
I landed 300 clients without a single testimonial. Zero. Actually zero. Every time someone would say, do you have a testimonial? I would say the same thing. I would say, I'm sorry, as a ghostwriter, I sign NDAs. I can't share who I work with, but I can tell you that I've done work in this industry. And if you have any questions, just let me know. Zero. It is a faulty belief to think you need to be further along in order to start.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
