Nicolas Cole learned from a professor that fiction writing teaches you to write anything. He moved from fiction to business writing and found nonfiction easier once he grasped how stories work. Cole argues copywriting offers the same versatility, and wonders why fiction writers and copywriters don't learn from each other more.
Chapters
Rule number eight, if you can write fiction, you can write anything. So this is actually something a teacher of mine told me in college because I was studying fiction writing. They said, cole, if you can write and understand the mechanisms of fiction, every other type of writing is very easy. And in a lot of ways I agree. I agree with that professor of mine, because as soon as I graduated with a degree in fiction writing, I got into business writing. And I remember starting to write for PR companies and advertising agencies. And I thought, this is so easy. Like the mechanisms in nonfiction are so easy compared to the mechanisms in fiction. But I would tweak this slightly. I think, yes, fiction is incredibly important and valuable, teaches you a lot about the art of the craft. But what teaches you just as much, and what I've seen are arguably more versatility in, is if you can write copy, if you can write things that sell people, you can write anything. And I've actually found that by studying copy and studying copywriters, I have seen my storytelling techniques and my own fiction improve dramatically. And something that I've never understood is why these two worlds are kept so separate. You know, you have the literature fiction world over here, and then you have the businessy marketing world, copywriting world over here. And I think both sides of the fence would benefit greatly by studying each other, you know, and so I feel like, you know, I would tweak this slightly. Yes, you can. If you can write fiction, you can write anything. But I would also say if you can write copy, really good copy that sells people and is actually profitable, every other type of writing is very easy.