Nicolas Cole says prospects who book calls but don't buy usually haven't been researched enough. Prepare a free document showing value before you talk, and treat the discovery call like a $500-per-hour consulting session to close more deals.
If you are generating conversations and you are getting them interested enough to book a call with you, but they're still not closing, if people aren't buying on the phone, it is almost always rooted in a lack of preparation. If you showed up and you were like, I did a whole audit, I prepped a whole doc for you, I went and researched all these things that you care about, I overdelivered and prepped this thing for free for you, you treat it like a $500 an hour consulting call, that is almost always the reason why someone's not buying on the call.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
