Nicolas Cole describes how he promoted his ghostwriting agency in Inc. magazine columns for two and a half years without editors catching on. He framed each mention as an illustrative example within a story rather than a direct pitch, turning promotion into a creative storytelling tool.
You can say anything you want and you can talk about anything you want and you can pitch any service and you can pitch any product and you can talk about anything promotional after the words, for example. How I came up with this is I used to have a column for Inc. magazine back in 2016, 2017. And I, being a savvy digital marketer, wanted to find ways to promote my businesses and my products and my friends' businesses and my friends' products. I wanted to use my Inc. magazine column to my advantage. And all the editors there said, Cole, we have a very strict rule here. You can't do anything promotional. Does anyone want to take a guess how I got around that for 2 and a half years? This isn't promotional. I'm talking about creativity. And for example, something I see over and over again with my clients at Digital Press when I'm helping them refine their creative ideas is, is that promotional? I just got to mention and link to my ghostwriting agency in an Inc. magazine column. But look at how effortlessly I did it. I did this for 2 and a half years. All of the editors, they didn't flag me once. They Like, yeah, you're just using it as an example. That's just great writing. So any faulty belief you have around, I don't want to be promotional, you immediately overcome with this strategy.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
